- Microsoft will remove Twitter from its advertising platform starting April 25, 2023.
- Microsoft Advertising users will no longer be able to access their Twitter account or create, schedule, or manage tweets through Microsoft’s free social media management service.
- Despite this decision, businesses using Microsoft Advertising will still be able to manage and create content for Facebook, Instagram, and LinkedIn through the platform.
Microsoft has announced that it will remove Twitter from its advertising platform effective April 25, 2023. This move comes after Twitter announced that it will begin charging a minimum of $42 000 per month to its API users, which includes businesses. and research institutions.
Even though Microsoft could pay whatever Twitter wants, the move appears to be a statement, though Microsoft hasn’t elaborated further on its decision.
Microsoft users will no longer be able to access Twitter through Microsoft’s free social media management service. However, businesses using Microsoft Advertising will still be able to create and manage content for Facebook, Instagram, and LinkedIn through the platform.
Twitter owner Elon Musk is irritated by the move and threatened legal action on Twitter today.
Musk tweeted about Microsoft’s decision and claimed that they had illegally trained using data from Twitter. This refers to Microsoft’s license agreement with the AI team OpenAI, which trained its powerful AI models on a “vast corpus of diverse text data from the Internet.”
Microsoft’s move comes at a bad time for Musk, as he has been actively working to win over advertisers after losing more than half of Twitter’s top 1000 advertisers after taking control of the platform late last month. October.
Elon Musk is open to ideas, but not to stealing the Twitter database
Asked on Twitter today about Musk’s decision to charge so much for Twitter API access, an entrepreneur with his own controversial past pointed out that the move is killing traffic to Twitter from outside sources.
Musk responded that he is open to ideas, but stealing the Twitter database, demonetizing it (removing ads), and then selling our data to others is not a winning solution.