- Twitter users can now earn revenue through ads in replies to their tweets.
- Some prominent users have already received payments, such as Brian Krassenstein, who won more than $24,000.
- With Threads as its competition, Twitter is looking to maintain its position as one of the leading social media platforms.
Twitter offers a new way to earn money. Some users of this popular microblogging platform can now earn revenue through ads in replies to their tweets. This exciting news was announced by Elon Musk, the newly acquired owner of Twitter, in February, and now some users have shared details about their first payments.
One of the lucky ones to get paid is Brian Krassenstein, a writer with approximately 750,000 followers on Twitter. According to TechCrunch reports, Twitter paid him just over $24,000.
Another creator, known as SK, with around 230,000 followers, claims to have made $2,236 through the microblogging platform.
Benny Johnson, a political commentator with 1.7 million followers, apparently received nearly $10,000.
Twitter has announced that initial payments will be sent within the next 72 hours
Based on a tweet from Musk, it appears the cumulative amount has been building since February.
The owner of Twitter has high expectations for this new revenue-sharing feature, as he expects more people to join Twitter Blue, a subscription-based tier that is a requirement to participate in the program.
This especially includes featured users with large followings who refused to sign up after Musk removed blue checks in a verification system overhaul earlier this year.
Having taken certain features away from the Twitter community since it acquired the business in October, such as third-party apps, authenticity marks, and free TweetDeck, it’s nice to see the platform finally offering something in return.
However, it is important to mention that only those with a large following and strong engagement will benefit from this feature.
To be eligible to get paid through Twitter’s revenue sharing feature, you need to be a Twitter Blue subscriber or Verified Organizations, have at least 5 million impressions in the last three months, and pass human review for Twitter standards creator monetization.
Also, a Stripe account is required for payments. Twitter announced that it will soon launch an application process for those interested in participating in the revenue sharing program.
These first payments come at a crucial time for Twitter as the platform seeks to counter stiff competition from Threads, a new rival app launched last week by Facebook owner Meta.
Thanks to its integration with Instagram, Threads has already captured at least 100 million users, which is about a third of the size of the Twitter community. However, it’s too early to say if these users will stick with Threads for the long term.