Snap has decided to adjust its monetization model so that content creators on Spotlight, its tool for short videos, can earn more money.
This adjustment involves replacing the Spotlight Reward program, which will cease operations on January 30, 2025, with a scheme based on advertising revenue as of February 1.
With these changes, creators will be able to receive a portion of the revenue generated by ads on videos of one minute or more.
Access to this new model will depend on meeting certain conditions:
- Having at least 50,000 followers.
- Generating 10 million Snap views, 1 million views on Spotlight, or 12,000 hours of viewing time in the last 28 days.
- Posting regularly on Spotlight or public Stories for at least 10 days in the same period.
These requirements are stricter than those of the previous program. Previously, having 1,000 followers and 10,000 unique views was enough to access the benefits of the creator fund. The change raises the bar, encouraging longer and more consistent content. Now, creators will have to strive to maintain an active post on both platforms and overcome demanding metrics if they want to take advantage of the economic advantages that Snap offers.
All eyes on TikTok
TikTok, one of Snap’s main rivals, faces the possibility of a ban in the United States by January 2025. If it goes through, Snap could attract creators looking for alternatives to maintain their presence on social networks.
Spotlight has shown sustained growth, with a 25% increase in its annual audience. This represents an opportunity for creators looking to diversify their sources of income. In addition, Snap has reported that the publication of public content on its platform has tripled in the last year, a sign of its growing acceptance.
Although Spotlight does not yet have the reach of TikTok, these decisions could consolidate its position as a solid alternative in the short video market.