Amazon Music Unlimited has updated its pricing, raising the cost of its subscriptions for both Prime members and those who are not part of this program.
The changes are already in effect for new customers since January 29, while current users will see the new prices reflected in their billing cycle starting March 5.
Amazon Music Unlimited Rates
Prime subscribers must now pay $11 per month or $109 per year for the individual plan, compared to the $10 and $99 previously charged.
For those who are not part of Prime, the monthly fee for the individual plan has gone from $11 to $12. The family plan has also undergone changes, increasing its price from $17 to $20 per month and from $169 to $199 per year.
It is true that since the last price increase in 2023, the service has added some new features, such as the option to borrow audiobooks from Audible and the inclusion of a personalized annual summary. However, are these new features enough to raise their rates? Well, according to the company’s FAQ section, the justification for the increase is to offer “more content and features” to listeners.
However, I personally don’t see the justification. It should be noted that for years, Amazon has been increasing prices on its services and, if we focus for example on Prime subscribers and the Prime Video service, this service has been restricting a lot of content that was previously included in Prime and now you have to pay for a rental, purchase or add another subscription. This is like offering a little candy and then removing it, and if you then raise the prices… just forget it.
These adjustments add to the trend of various streaming platforms that have modified their prices in recent months, forcing consumers to evaluate whether the new costs are still attractive compared to the available alternatives.