2024 ended with no Chinese phone among the most sold ones during that year. The iPhone 15 and Samsung Galaxy Serie A were the most popular according to a Counterpoint report and Canalys also stated that Apple had a great year thanks to iPhone 15 reaching 23% of the market. But then we have the new iPhone 16e launch. It’s a phone that Apple never wanted to create, although it’s the item they need to enter the Chinese market.
The iPhone 16e arrives after 3 years of silence for the “e” series. It has a bigger screen, a modern design and several features that come from the iPhone 14. It’s a phone designed to fight against Huawei and the taxes war with China.
iPhone 16e may put Apple at the top of sales in China
The iPhone family right now is composed of four models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. Those four models are for users that can spend an important sum of money for a great Smartphone. The price ranges from 400 to 1000 euros.
The iPhone SE is the iPhone for the masses. It’s a device for teenagers or those users who can’t spend too much money. The original SE model was similar to the iPhone 5s. The iPhone 16e is a great opportunity and you can use it for things that a 1.500 euros iPhone 14 Pro Max wouldn’t even dare. For example, you can use Apple Intelligence thanks to the 8GB RAM memory and the A18 processor.
The launch of the iPhone 16e is part of a strategy of Apple to gain terrain in the Chinese market. According to Canalys information, the Smartphone world market grew up 7% in 2024. There were 1220 million unit sold. Apple and Samsung lead the way reaching the 36% of sells among them. Apple sold 225,9 million devices and Smsung 222,9 million. However, users in China wait more time to change the phone if it’s a high-end device.
The iPhone 16e as a technological Trojan horse
The component and supplier selection for iPhone 16e also reflects the influence of Chinese market. Apple collaborated with BOE Technology and LG Display for the OLED screens of its devices. Then BOE suffered quality issues with panel production and Apple went to Samsung and LG again.
The screen is a 6,1 inches OLED Super Retina XDR with Full HD+ resolution. It has a refresh rate of 60 Hz and 1200 nits of bright. There are rumors that indicate that iPhone 16e availability may be affected because of this. The launch date may delay because of this, and that’s another reason to create a trustworthy supplier chain.
The competition in cheap Smartphones section in China is very fierce. Local manufacturers offer high-end devices at very low prices. An iPhone for 600 dollars is a great choice. And even though Apple always avoided offering cheap devices, the Chinese market dynamics are different. The new iPhone 16e may be the solution to this predicament.
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